The New Cable

Former giant-cable executives built a start-up company in Denver to try and disrupt the cable industry. The challenge? They needed a brand and a voice for their idea. The start-up was eventually acquired by T-Mobile.

 
Michael_Allen_Nesmith_Layer3TV_Overlay_v1.0.png
 
 
Michael_Allen_Nesmith_Layer3TV_Overlay_v1.0.png
 
Michael_Allen_Nesmith_Layer3TV_Overlay_v3.0.png
Michael_Allen_Nesmith_Layer3TV_Overlay_v4.0.png
 
 
Michael_Allen_Nesmith_Layer3TV_Overlay_v5.0.png
Michael_Allen_Nesmith_Layer3TV_Overlay_v6.0.png
Michael_Allen_Nesmith_Layer3TV_Overlay_v7.0.png

Layer3 TV takes you around the world without leaving your couch. Entertainment isn’t just what we consume: it’s what we share, it’s how we connect. Layer3 TV is bigger than the shows and movies you love: we’re reinventing the way we watch, share and interact. We put you at the center of a personalized world of entertainment. Layer3 TV doesn’t just give you a smart TV, it gives you a smart home. The Layer3 TV experience doesn’t end at the edges of your screen. Welcome to the new cable.

 

Click to enlarge

 
Michael_Allen_Nesmith_Layer3TV_Overlay_v6.0.png
 

Click to enlarge

 
Michael_Allen_Nesmith_Layer3TV_Dot_v1.0.png

To right all wrongs: a cable company that puts the customer at the center of everything.

Michael_Allen_Nesmith_Layer3TV_Dot_v3.0.png

To bring customers a new way to watch, connect, cheer, laugh, cry, gasp, search, discover and be entertained.

Michael_Allen_Nesmith_Layer3TV_Dot_v4.0.png

To prove that people can love their cable provider as much as they love their content.

Michael_Allen_Nesmith_Layer3TV_Dot_v5.0.png

Exceed our customer’s expectations at every touch point, with a fundamental belief in innovation, transparency and community.

Michael_Allen_Nesmith_Layer3TV_Overlay_v11.0.jpg
Michael_Allen_Nesmith_Layer3TV_Overlay_v12.0.jpg
Michael_Allen_Nesmith_Layer3TV_Shadow_v1.0.png
 
Michael_Allen_Nesmith_Layer3TV_Overlay_v13.0.png
Previous
Previous

Take Phil's Money

Next
Next

Dinner & Movie Night